![]() ![]() "The big conversation is going to be about, 'If they build it, they will come,'" said Comscore senior media analyst Paul Dergarabedian. That's likely to be a hot topic at the annual CinemaCon convention that opens Monday in Las Vegas. Researcher Comscore predicts the formats will account for 16.7% of 2023 domestic ticket sales, up from 9.2% in 2019. The growing appeal of giant screens, room-pulsing audio, moving seats and simulated environmental effects, such as rain or the scent of pine forests, offer a glimpse of how theaters aim to thrive in the streaming era. "Those that are the most enthusiastic about being in theaters want the biggest, best and most experiential time that they can possibly have," said Jim Orr, president of domestic distribution for Universal Pictures. ![]() and Canadian ticket sales this year are 16% below 2019, moviegoers have flocked to films that deliver visual spectacles, including "Top Gun: Maverick" and "Avatar: The Way of Water." They were amazed by how big (the screen) was."Ībout 35% of the movie's $204.6 million domestic ticket sales in the first five days came from enhanced formats, including oversized screens and 3D projection, according to distributor Universal Pictures, a unit of Comcast Corp (CMCSA.O).įilm studio and theater executives say audiences returning to theaters after the COVID-19 pandemic are seeking experiences compelling enough to coax them off the couch. "We got lunch, we went to the movies and had a fun day together," said Stark. Stark took a day off from work and drove his boys, ages 9 and 6, about a half-hour from their Connecticut home to watch the movie at an AMC theater on a 50-foot-high IMAX screen. Movie." When the film debuted this month, he decided to make the experience a special outing. LOS ANGELES, April 24 (Reuters) - Jason Stark's two young sons talked excitedly for months about seeing the "The Super Mario Bros. ![]()
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